rev:text
| - They should change their name to Fresh, Easy and Fatty.
Are you kidding me? After all the rave reviews of Fresh and Easy, I waited for the dust to settle and ventured there today only to find it is a major disappointment. I find this is a view not shared by several of my friends and many trusted fellow reviewers.
From many comments I expected a Trader Hoe's type place where I would also have to stop at a Fry's to get everything else...your basics. Well, it is that to a degree, just not as good in terms of price, quality or health as TJ's.
I have never cared for pre-packaged fruit and vegetables -- which admittedly is a criticism I have of Trader Joe's also. I love being able to select and decide which orange is to my liking at a place like Fry's.
My biggest criticism, however, would have to be its incredibly unhealthy take-and-go food selection. This is where TJ's has them beat. Sandwiches all weighed in at 50+ fat grams. An average person's total daily recommended allowance is something like 67 fat grams, so eat the sandwich reeeaaalllly slowly and savor it for the rest of the day.
For a store that prides itself on ecologically-sensitive gestures such as grocery bag recycling, organic foods, priority parking for hybrid vehicles, etc, etc., I was shocked to see how poor their nutrition facts weighed in on many foods -- making a triple bacon cheeseburger look like Lean Cuisine. Where's the social responsibility in that?
Small 8 ounce containers of chicken salad measured at 88 fat grams and 980 calories are more offensive than slightly higher prices or the absence of ecological gestures would have been. I mean, seriously, is there any chicken product in that salad at all, or is it just a tub of lard with chicken seasoning? Perhaps this is some sort of sick joke the Brits are making at their fat-ass American counterparts.
I left the store with some fruit salad, organic lemonade and a spicy shrimp roll (which, btw was just as awful as TJ's sushi). I found that the pricing was no different on many items and in many instances was more expensive at F&E.
Sorry Fresh and Easy, I don't buy it and I won't buy it. Trader Joe's, where are you baby? I'm a coming running back to you.
|