After carefully reading the reviews on this particular store I still decided to give them a try because of how convenient it is to my house! I can't lie I was a bit hesitant because I'm huge on customer service especially when I'm getting ready to shell out hundreds of dollars on their product! I don't care how bad I want it the service will literally make or break the decision of my purchase! I walked in this store hoping for the best! As in any AT&T store when you walk in it's set up somewhat similar to an Apple store! You have the person walking around with a tablet/iPad to "check-in" customers as they enter the store and to also greet them! I walked in at about 7:00 PM which is an hour before closing. Now with knowing I didn't have an appointment I knew that it'd be hit or miss with the wait time! I know that it's obviously best to book an appointment but being that my purchase was such a spur of the moment kind of thing I couldn't help it! Now here is where I had to point out to one of the employee's that communication while your customers are waiting is key. From the beginning of my transaction I never really got an answer or direct quote on time as far as when the next associate would be able to help me. I went off visual observation and guessed maybe 20-30 mins.. Cool! Well after that time frame passed I looked around and saw that there was only one customer being helped by an associate and 3 more that were just standing around laughing and talking. Perception becomes reality at this point because to me it looks like I'm being ignored so I get up to ask what's the ETA and why does it look as if these people are available and not helping. The gentleman working explained he is just a tech or something along the lines when the representatives need new devices from the back he goes to get them for them, so that there is always a person attending the front. After I asked about the other two people he explained what they were doing as well. I'm saying all this to say that the process for this kind of stuff has to be executed to the "T" because it's important that the customer knows what's going on. After being there for over an hour I didn't even end up purchasing what I was originally going to get because the product wasn't a fit. It's just unfortunate that I had to wait a whole hour before figuring this out. I think if the correct kind of questions were asked at check in we could've saved time! That I can't get back....