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| - Not quite sure who the target market is. The store is beautiful. THIS IS A VERY PRETTY STORE! Nice ambiance, plenty of bulk items attractively displayed and so forth. Customer Service is fabulous. I think they pre-screened for helpfulness and niceness!
And now the however....
I am struggling to find the "hook", the compelling reason for me to shop here.
Market District down the road on Oxford has almost everything upscale, craft or local or bulk you could ever want: Famous Deli (strip district meats and premium imports as well), impressive standard grocery imports, Kosher, their Natures Basket and Market District brands, organics, a buying emphasis on local, and beer.... MD is a one stop shop as you can buy beauty, pet and household/ personal products at the same time - you can even grind your own peanut butter, custom blend your coffee, get a lesson in facials and take cooking classes for Pete's sake!
Trader Joes is much more reasonably priced private label organics, prepared foods that lack preservatives and artificial colors, and some organic/non-toxic household and beauty. You can't beat TJ's prices on their extensive fair wage sustainable coffee selection.
Giant Eagle is standard grocery/household.
Target "discount" household, beauty and limited grocery.
All this within 3 miles. All but Giant Eagle within 1 mile. (The closest GE's are Bethel Park, Kirwan Heights and Mt. Lebanon near Greentree)
And of course the Uncommon Market and the Indian grocery are right here on Highland as well for the more exotic items.
Fresh Market is none of these. It is a mish mash of premium branded food items, craft sauces and an enormous amount of bulk candy and grains within a small footprint so the overall food diversity is um....select. limited. custom??? FM must have over 40K items in this store but there is little that is truly unique to the premium, the organic, the local, the import, or the "natural but not organic" arenas. The deli, meats and produce/fruit areas are limited but carry some specialty items. The only thing I can't buy already is Hatch brand chilies and the famous Strip district coffee. OK, Fresh Market does have an amazing rotisserie selection - which I may buy once every 4 months.
I tried it. I liked it. FM is a really nice store. I have no compelling reason to change my existing shopping habits but I hope they succeed.
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