I went in to the mall today looking cruelty-free, vegan or natural makeup. It was SO hard to find anything that wasn't going to cost me my arm at the department stores. I am so glad I found this store! I had no idea they had a whole store all to themselves. I am nearly 30 and totally and completely new to make-up. I walked in and was greeted by Cecilia (sp). She was helpful, kind, and did not judge me for my lack of knowledge at all! I asked really basic questions and told her I was looking for something that would give me a natural, but more polished look to my skin.
She matched powders, concealers, eyeshadow things, and bronzers to my skin color, type, and tone. She made me feel really good about myself; you can tell she obviously cares about helping people feel comfortable learning and using makeup.
I'll definitely be back for more stuff and to learn more helpful tips about makeup from Cecilia.