This market is somewhat of a hidden gem. A lot of people drive right by it on University Ave without noticing it or knowing what an awesome market this is. Sure, the Dane County Market is fantastic for taking out-of-town visitors. But if you just have 15-20 minutes to spare, you cannot even get in and out of the parking ramp downtown.
In that case, you need to check out this market. The quality of vendors is VERY good and the convenience factor is better than any supermarket. My wife sometimes comes here just for one item--in and out in 5 minutes. Let's face it, the downtown market is so big, it has a lot of redundancy, and dozens of veggie vendors. How many tables of carrots do you need to walk by to find the perfect carrot? This market has enough of everything to find exactly what you are looking for, without the time commitment or hassle of the downtown market.