I dunno man. They serve beemster. I can get beemster at loblaws. That ain't right. That just ain't right. (Unless, like, Lawblaws is a way more awesomer place than I have ever realized. Geez, I oughta dress up more next time I go I guess.)
Competent cooking, but playing it real safe. Beet salad, roasted cauliflower, shishito with aioli, octopus with romesco.
I think these guys could probably take some more risks and we'd have something real great. That said: If you do not think a beet salad is at all boring then this may be right up your alley. I'm not the great arbiter of what boring is. I do--however--know that beemster is no kind of fancy special cheese.