I was greeted at the door (twice actually) where they explained how their store was laid out and asked if I needed help finding anything. The staff was jovial and had no aversion to small talk and pleasantries.
I went in looking for comics. They have new and recent releases on the wall, and back issues in boxes at the end. The back issues (thankfully) are actually organized, unlike other places. The prices were fair and include tax so they're a flat price, which was nice. They asked just slightly higher than my other favorite local store, but again, it was so slight It didn't bother me.
Overall I'd definitely go back. For me, half of the experience is knowing that I'm supporting a business that appreciates its customers, which is, based on first impressions, what I surmise to be true.