We had an amazing first-time experience with Float. We were greeted with hot coffee/tea and warm cookies. A short van ride to the take off point. We were in the air for over an hour without any other balloon 'traffic', and our pilot was very informative. Afterwards we were given a surprisingly good breakfast with burritos, fruit, and plenty of champagne.
Staff was exceptionally nice - very welcoming, helpful, patient, and amusing. I cannot see how it could have been any better!