I don't know. The place is nice. The coffee is good. But it's not out-of-this-world good. From the reviews, I expected a religious experience in the coffee quality, but it wasn't that. And the service staff are too-cool-for-school art students who'd never let a customer see them smile; I'm sure they'd seethe at being called service staff.
The coffee is good, the oatmeal bar is a nice touch, the interior is cutely done, but I didn't leave Big Dog shuddering and speaking in tongues or anything.