Nirvana for the home chef...I LOVE THIS PLACE!
Like most retail establishments, you won't usually find eBay-esque prices, but I love the great selection of products, including high-end stuff that I don't see anywhere else. And I have actually found some great deals on de Meyere and de Buyer cookware - even cheaper than eBay.
The friendly staff generally knows what they're talking about, and I appreciated being able to try out a Shun Ken Onion knife before buying. The lady said, 'Hold on a second...' and disappeared to the back. When she returned, she had a handful of carrots for me to dice. Nice!
I still enjoy perusing W - S, too, but Sur la Table blows it away.
PS: their book signings are great, too. Met Steven Raichlen a few weeks back...