I prefer to shop at this Safeway in Laveen instead of Frys. It is cleaner and much less crowded and grocery shopping in actually relaxing. Although the variety is lacking in comparison, the quality is generally better. I use the Safeway app for deals and coupons which helps as Safeway is a little more expensive. I often have to check the expiration or sell by dates for advertised deals. On more than 1 occasion, an item I almost bought was with in a day or past the date (with no "manager special" sticker)!
The Starbucks kiosk will refill your coffee or tea on you way out too!
There are a few pet peeves Safeway could improve on like cleaning trash out of carts and properly bagging items in reusable bags.