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| - So I ended up at this here Pure Sushi after meandering through a mediocre Art Fest (don't worry, Andrea, I wasn't stalking you). Bonnie G and I needed to be fed, and $5 chocolate-covered frozen bananas were not going to cut it (who charges 5 bucks for one banana anyway, SCOTTSDALE?).
But I'm glad we ate at Pure at this particular time and place in history, before "Scottsdale" discovers it open for business, and all is forever lost...
ATMOSPHERE
Given that it's "pure", everything is basically white. And smooth. And sleek. And LA. Not your neighborhood sushi bar, but if you're hanging out in the Scottsdale Civic Center, you're not looking for a neighborhood sushi bar. It fits right in with Asia de Cuba and AZ88, so take that for what it's worth. There was also some random elevator Kenny G music playing for the longest time, which was a little confusing. Were they playing it to be ironic? I didn't understand this. But if a sleek spot to dine in is what you're looking for, this is it.
SERVICE
Extremely friendly and attentive, from the manager to the waitstaff to the bussers. It was a little jarring, as there seemed to be 12 staff members to every guest, but no fault of their own. I didn't realize we walked in on opening day (at least it seemed like it was opening day). But the difference between their attitude and that of the AZ88 staff next door was like night and day.
FOOD
I found the menu a little hokey to read, but we went with it. Miso soup, hamachi/scallion roll ($5), unagi hand roll ($5), and a October Festival roll. The soup was standard, as were the hamachi and unagi rolls. However, for $15, I was expecting more out of the October Festival Roll. Then again, we ordered something called an October Festival Roll. While it looked pretty, it was drizzled with that sweet sauce you get at Trader Joe's, the Chinese one with the red pepper flakes in it. I'm finding a lot of restaurants around the Valley this year using this exact same sauce for some reason. Why is this? Anyway, we still devoured it, with its shrimp tempura, spicy tuna and avocado, but I'm not sure it deserved to be $15.
CONCLUSION
All in all, a good experience here. Like 3.75 stars. We were treated extremely well and the service was prompt (which made for a bulk of the star wattage here). I'd still go to Yasu way before this for a great sushi experience in the Valley, but I'd come back here again. Maybe more for sake and a small bite than a full sushi dinner.
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