It's nice to have an ice cream spot in Downtown Gilbert especially next to all the great restaurants. It's a great location. The ice cream tastes like "ice cream" It tastes just as the same as Water and Ice except for only half the price. I will most likely come here after a nice dinner or to just sit in an ice cream shop. You are paying for the ambiance and location. On a Sunday afternoon they need more than 2 people behind the counter cause the line can get lengthy.