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| - I'm just now getting on board with these beauty super-stores. Why? Having too many options gives me anxiety. The thought of a huge, self-serve makeup and beauty shop honestly sounds like hell on wheels to me. It already takes me longer than your average human to make a decision, but wandering around a place like Ulta or Sephora--walls lined with shades of make-up only slightly different than the ones around it, eyes glazed over... no thank you.
I grew up visiting beauty counters at the department stores with my Mom. She'd always take me along with her and let me get my makeup done at Clinique or Chanel. But these days I wouldn't dream about buying anything other than eye shadows and longer-lasting makeup items from those places. It's just too expensive. But I still crave that 1-on-1 service of a professional who knows his/her craft and can help me help myself. Because even if you're buying cheaper makeup, you can waste your time and money on the wrong purchases.
You're still not going to get that 1:1 experience with the expertise I'm talking about at stores like Ulta, but at this particular location I got great service. I was asked if I needed help and she even checked the back for me! She also got me involved in the rewards program. I loved that I didn't have to drive out of my way to come here or go inside a mall like I've had to with Sephora. I also appreciated their vast selection of NYX products that are super-reasonably priced. Like I said, I don't mind investing in some lasting products from more expensive stores, but for my everyday makeup, Chanel and likewise really isn't in my budget. NYX is also great for trendy colors you know you won't be sporting past this season.
One thing I really don't like about huge makeup places like this quality control. Because Ulta is so huge with so many nooks and crannies, I found myself unable to buy over 6 items I wanted because they had been opened already. They checked the back, too. But someone felt the need to open the last of 6 different kinds of products to try them. I'm not talking about testers here... I'm talking about people who just open anything they want to try and then put it back, without any regard for others. With a store this big, Ulta suffers from this problem A LOT. And it's gross. I think if they were better staffed and made an effort to be sure testers were readily available, this wouldn't happen as much. The last time I was there hoards of teenage girls were running around opening products and no one said a word.
Lastly, like a few other Yelpers have eluded to, the inventory at Ulta is so vast that there's no way every staff member can be an expert at all the lines of products. While some Yelpers find this OK, I only find this acceptable if I'm coming for makeup I've already tried. This is why I do NOT come to Ulta to discover new products, but only to pick up what I know I love.
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