Apple Store is now in Arrowhead Mall on the lower floor, not far east of the food court in the middle of the mall. Pleasant service, and they don't have the traditional checkout lines - instead the employees can ring you up on a little mobile device and email your receipt to you. Cool.
Pricey though. $30 for a simple jack so I can plug in my iTouch? Come on. $35 for flimsy plastic protector? Come on.