Expensive for AYCE.
It's absolutely worth the price for dinner on a weekday, due to their huge selection, decent service and the quality of the sushi ($27). It goes up rather steeply to $29 on fri-sun which is a bit more borderline, but still worth it if you're sufficiently hungry. They don't skimp on the 'good' ingredients which helps justify the price, which is a bit higher than the norm in the area. I wouldn't necessarily bother with lunch though as many of their more interesting rolls aren't available. Gets a bit noisy, but the location isn't too bad: the self-serve salad, soup and ice-cream bar is a nice touch as well.