Price is on the same level as some of the top local gyms. Only problem is this gym is lacking in size and equipment.
Price point in my opinion should be on the same level as planet fitness or a smaller gym with no Free weight bench press.
If you like paying 50 a month for a semi private cardio room, it will do just fine.
Pros.. 24/7 Kecard access
Clean equipment and environment
Free online 30 day membership to try before you buy
Cons.. Membership cost
Lack of equipment in comparison to larger clubs.