"Luv It Frozen Custard: is continually rated as the best ice cream in Vegas. And it probably is. Although there are several dessert places in Vegas that are really, really good they are in a hotel and are very difficult to get to and unless you are staying in the facinity. However, "Luv Ir' is located just off the strip about half-way between downtown and the strip. Easy to get to. That's the good news. The bad news is that "Luv It" shares a parking lot with a liquor store and the the area is populate by bums. There is no inside seating; it's either outside or hiding in your car, which is not a good alternative on a hot summer day/night. Plus I have a tattoo on my forehead that says "Sucker" so I attract every homeless person in a 3-block area. BOTTOM LINE. Good custard but I won't be back. Tired of buying custard form my wife and me plus three or four other people EVERY TIME I visit.