First time here. I had to check them out to see what the fuss is all about.
First off, "Whole foods" is a misnomer. Most of what they sell is processed food.
Place focuses on organic, free range, antibiotics free, ethical, (insert feel-good buzzwords). I was expecting a whole vegan isle but all I found is a dairy free section and another vegetarian section. Pretty much what you find at most grocery stores. I do have to say the staff are very friendly and helpful. The store is clean. Prices are OK as long as you steer away from overpriced hipster brands and stick to what's on sale.