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| - Nothing draws a crowd quite like BOGO grand opening offers- see opening week reviews for H20 and Zero Degrees for some context. In short, if you build it (and discount it, and advertise it on Facebook), they will come, en masse. I was able to take advantage of their opening offer with Tony T and Chris V, who graciously allowed me to crash their party even though I didn't wait on site (using the time instead to hit a nearby gym). Foodie Friendship Goals!
In short, Sushi Factory was pretty average for AYCE in Vegas. Fish quality was okay, with nigiri sliced a hair thicker than elsewhere rather than paper thin as experienced at other openings. Unfortunately, a lot of the fish was flavorless and bland, and the rice was both falling apart and lacked any discernible vinegar notes. But they make up for it with some standout dishes like the Spicy Tuna Tartare stacks (they also have a salmon version), Coconut Shrimp, and a carpaccio dish. I also appreciate their selection of hand rolls and riceless rolls, as this is a place where those who stick to nigiri are likely to be dissatisfied. Their dessert menu is very limited, but that's not what I come here for anyway.
Service was fair, considering they were predictably busy with lines literally out the door with a 2 hour wait. Other reviews mention limited servers and slow speeds but I didn't experience anything distressing. Typical new-business kinks coupled with large crowds should be met with at least some modicum of understanding by customers who opt to come in under those circumstances, which is why my rating is rounded up instead of down.
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