I really hope these guys succeed, although I was quite disappointed to find that this is not actually a farmers market at all, but in fact an individually owned grocery store with a random assortment of items. Add to this the fact that on the day that I last visited, there was a huge national supplier truck blocking half of the parking and I had a tough time finding truly local products. I will continue to support these guys as a more local alternative than the chain groceries in the vicinity, although I will grumble every time that my expectations are let down by the name and reputation of this store. This is no Gentle Strength. And by the way, I think they charged me a credit card processing fee. Lame!