First off, it's about time Phoenix opened a poki bowl joint! The build your own bowl line style is pretty similar to a lot of other poke places I've been to in California. I was not overly impressed but I would still come back to eat when the mood strikes.
The bugged negative is the portion size and balance of ingredients. It seemed I got way too much rice and salad and not enough of the fish and toppings. I would have preferred each bite to have a nice balance of all toppings for the flavor profile that a poki bowl should be. This could possibly be improved by using bowls instead of huge square to go containers and training the line to better portion out toppings. The fish was decent and my "hot creamy sauce" tasted good. The staff was friendly and the interior was easy and fun.