The place has a neat traditional feeling noodle house where there are wooden seats and tables in the restaurant. I had a late lunch here on a Fri which still have 5-6 people inside. The service was fast and friendly. I ordered a small traditional beef bowl with thick noodles. The wait was very long as it came quickly. The portions are pretty good size - the large is big.
Food wise - noodles were perfectly cooked with a chewy texture and beef was sliced thin and tender. However, I found the soup to be a bit too salty or garlicky. Otherwise the food was pretty good. They have some other small dishes so I will give it another try.
In the mushrooming area of noodle houses, I think it is going to have some tough competition.