The ice cream and cookies do live up to the hype, but that's all it is, hype. I guess that's why the line up here is crazy, from open until close every day!
I personally feel it's a novelty and people just come here because it's the place to try in the Summer. Ice cream is never worth an hour's wait! Maybe if they sped up their service a little bit, I would give them an extra star, but for the long lines and slow service, 3 star it is.
If you can, go right when it opens around 5pm, no line and still same quality ice cream! =)