This is a place that knows their product and does it well. It sells variations of the same cakes and they don't try to over complicate the "menu." I am not a person who like cake especially, but someone shared a piece of their birthday cake from work one day, and I liked it so much I made a special trip here to buy little "cupcakes" (they call them something else), which I intended to share with people but the little morsels never made it to anyone else . . .