I like this airline. Airfares reasonable, decent schedule, and BAGS FLY FREE, my main reason for choosing SWA.
I also love the queuing methodology at the gate; I despise the stress trying to board on other airlines with high checked bag fees (i ALWAYS check mine) and their greedy passengers with two huge carryons and a laptop bag or enormous purse.
Offloading is quicker since more folks checked luggage.
I resent, somewhat, the gate agent insisting that my 1st carryon go under the seat - I have long legs, I checked my bags, my camera bag is going UP.
I like the ease with which I can use mileage points for travel. I use the Visa card prodigiously.
Airplanes tend to be barebones w/o modern accoutrements like USB outlets.
Keep up the good work!