One word - eclectic. The House of Rice carries predominantly Japanese foodstuffs and cookware but also has a strong showing in the Indonesian and oddly Dutch categories.
Apparently the store started as mainly Japanese and then they added more Indonesian food. The customers looking for Indonesian ingredients demanded more Dutch ingredients so the House of Rice responded to their requests. Now not only are there all kinds of Dutch biscuits, there are also an assortment of clog magnets and other decorative knick knacks. I totally forgot how Indonesia used to a Dutch colony. Somehow the Vietnamese baguette sandwiches are a stronger reminder of France's colonialism.
Forgive the digression. Anyway, we ended up spending over $50 on a cast iron pan and ingredients for making takoyaki (octopus balls) - our favorite Japanese street snack, which we have not been able to find in Phoenix. Those takoyaki better be darn tasty.