I honestly have never seen a grocery store better than this. The prices are good - almost comparable to the big discounters. The selection is amazing in virtually every department. Yes, I often go to Sprouts for produce, but really like the quality and selection of produce here, as well. When I bought my place in Scottsdale, I was really pleased that I live so close to this Fry's market. I actually enjoy going there - and the gas discount program is a nice perk. And, where can you go to a market and have a glass of wine at the wine bar?