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| - The fast food playing field is changing drastically. The era of fast food chains getting away with serving mediocre food cooked in greasy oil with impersonal service in a sterile environment designed to get you in and out is facing intense competition from the newer generation of fast food chains. This new generation of fast food chains is being led by Shake Shack, Five Guys, and Smash Burger.
After hiking in Calico Basin and the streets of Downtown Summerlin, my brother and I were up for a post-hike dinner in Shake Shack. I had been looking forward to biting into a Smokestack burger. In recent times, I had visited Shake Shack four times and developed an appreciation for their Smokeshack burger.
Just like downtown Summerlin is the future of the regional shopping mall, Shake Shack is the future of the fast food restaurant. My experience describes dining in a futuristic fast food restaurant. After ordering from the menu on the wall (not over a counter), the friendly cashier presented me with a beeper. Instead of waiting by a counter for other people, or hearing order numbers go off, the gentle buzz of a beeper went off when the food was ready. The dining room is an environment that encouraged me to relax. This is totally disparate from a sundry of the fast food restaurants walled with plate glass windows overlooking the highway where the psychological message has been to eat up and get back on the road. In Shake Shack the interior feels more like a casual full service restaurant than a fast food restaurant. From my table I overlooked a couple of close caption HD TV sets playing football and "Shriek." If it was a warm day, I could of sat outside in the patio overlooking the beautiful arroyo park in downtown Summerlin. Whether I sat inside or outside, there was an employee offering to dump my garbage. And if I really wanted to relax, instead of a Coke with my crinkly fries, I could have enjoyed a draft beer. Biting into a Smokestack burger was more than enough to make me relax.
Shake Shack has been consistent with quality. In similar fashion to the past three visits the Smoke Shack burger elevated my taste buds. That 100% angus beef between two soft buns were the delicious prime ingredients that complimented Applewood bacon, red peppers, and that mysterious Shake Shack sauce. The crinkly cut fries were good but not Nathan's greatness.
It seems that Las Vegans including yours truly Daniel. S love Shake Shack. But Shake Shack is doing a Winco business strategy where they build a couple of restaurants that require people to drive a distance to come to them. Currently the only other Las Vegas location is in New York - New York.
Speaking of New York - New York, I want to clarify a major Shake Shack misconception. There is a misconception that Shake Shack is the IN N Out Burger of New York and they are all over the New York metropolitan area. Not true at all. I grew up in New York and never heard of them. Throughout my young adulthood there was a few locations in the city. Only recently did they expand to the Suffolk County suburbs of New York. They are totally different from IN N Out. Shake Shack goes for around $12 where In N Out is about half the price. Shake Shack offers several different items where In N Out offers a few. From growing up in New York, I feel thar White Castle would be comparable to IN N Out.
On the other hand what is the antithesis of a misconception is that Shake Shack is fantastic. With all the four star reviews including this one, it is foreseeable to walk into this futuristic fast food restaurant and set eyes on the "People Love Us on Yelp" sticker.
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