I don't really even come here to shop.
I come here to eat.
When the usual restaurant-type Mexican food just won't cut it, I go to El Rancho Market to satisfy my hunger for real authentic Mexican food.
Don't let the language barrier be too much of an obstacle. Don't let that stop you from treating yourself to some Grade A Mexican food. There's no shame in just pointing at what you want. I don't speak Spanish and I've never had any trouble ordering there.
Also, for you people that can grill, but are not great at marinating meat.. El Rancho has a variety of pre-marinated meat at great prices. I've tried all of them, and none have disappointed me so far. Just grab some freshly made tortillas, tortilla chips, Spanish rice, and some fish or shrimp ceviche and you're good to go. Put this all together for lunch and have the leftovers for dinner.