It's common.
For guys like me, a good symbol for status would be fine clothing, a large house in a nice neighborhood, a nice car and.... an expensive watch.
No, we're not talking Seikos and Citizens.
We're going into high four digit prices...minimum. Fine European craftsmanship. Watch makers with names you can barely pronounce. The target demographic of Louis Vuitton... for starters.
This place was large, flashy, pristine and classy. The sales people had a sense of snobbiness, they would give you a slight nod if you made eye contact. The interior was as shiny and spotless as the crystal casing of a fine Bulgari.
You'd be considered low class if you went straight to the glass case labeled "Sale". That's where most of the shoppers were flocking towards.
Saleslady: "May I help you, sir?"
Me: "Yes. Do you carry Panerai?"
Saleslady: (With a smile) "This way please."
She'd make a fine commission if I paid the price of admission.
I tried on all their styles but didn't find the nerve to put down the funds for the fine Swiss watch with an Italian name.
My property taxes were due the following week. :(
Wifey brought me to Cheesecake Factory to help bring me back to reality.