I have been looking for a bakery ever since we moved to Las Vegas. I was really excited when Freeds opened up near my house as I have heard nothing but good things about it. I walked in today looking for something special for dessert and I have to say that I wasn't really that impressed. I ended up picking up two pieces of cake. One was Black Forrest (my favorite) and the other was Red Velvet (my GF's favorite) and I have to say that I have had better. The Black Forrest tasted too much of the Fake Cherry they used and the Red Velvet was really dry and kind of blah.
I will say they make better cakes then Albertsons, Vons or Smiths... but I am sure that if I keep looking there is someone else out there who makes better cakes then what I sampled at Freeds.
As for the customer service, they seemed fine to me. Everyone seemed to be fascinated with the photographing of a couple of wedding cakes that to me looked a little plain, but its not my wedding so who cares.
I would give it a try, maybe you like it better then me but growing up in a little Danish town with tons of great Danish bakeries to choose from I totally expected more from Freeds.