Double Zero does this pretentious thing where they named their restaurant after a high-end ingredient and have a massive hallway with BAGS of it lined up in their shelves.ONLY TO MAKE IT UNAVAILABLE TO PEOPLE WILLING TO PAY.
Seriously, it's not like Double Zero has landed themselves crates of truffles and are monopolizing Calgary. I could go to a few Italian supermarkets instead, but they're n the other city of the city. You didn't make me want to come to your restaurant to eat your pizza more with this approach, rather you provided me a conversation piece for when I have my pretentious pizza dinner party!
What's next? opening up a place and calling it San Marzanos and cockblocking any avid homecook that asks to buy a can?