Where's the garlic? Where's the spice?
A very "ashkenaz" version of Israeli cuisine. I get why they may have chosen to go with more bland flavours to accommodate its clientele but the price you pay is a loss of authenticity. The taste doesn't remind me of the country of origin.
Although they seem to make laffa in the traditional fashion I find the laffa rubbery here. I've gone to both locations and it's consistent. Even the schug (hot sauce) that they offer is barely spicy. I asked them to go crazy with that topping and they did, but it barely moved the needle. Their schug is a sort of watery green one.
Another issue is the prices. Holy moly I've never paid $10 +tax for a shawarma! $18 +tax for chicken kebab?? What the heck?!
Super nice staff who work as quickly as possible to meet the demands of a clientele that can be a bit obnoxious when asking for difficult-to-fulfill preferences during busy times. They have the patience of saints when it comes to this.
All in all it seems like they know the tastes of their customers and are smart to cater to their palate, so ultimately my opinion means little here unless you, like me, are looking for the genuine article. If you are, then the closest thing in town is Ghazale at Bloor and Bathurst (not Israeli but pretty delicious).