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| - Here is the thing about buying a car - when you buy a new one, there is supposedly a certain amount of immediate depreciation that occurs when you drive a car off the lot. Unless you just have to have a new car it makes a good amount of financial sense to buy a used car. However, if you go to a general used car place, they may not have a strong desire to build an ongoing relationship with you, they may want to make as much money as they can make off you, in a one off economic exchange. What you want is a place that sells used cars that sees the benefit of an ongoing customer relationship, a place that doesn't want you just to buy a car but to use them every time you need to rent a car - enter Enterprise Car Sales.
For a place like Enterprise a used car is a commodity, one where they see the need to make a reasonable amount of profit relative to the recognized value of the car but not a situation where they want to leverage you for all the money they can make on a one off exchange. My own experience was quite pleasant. I looked at the sorts of cars they had available online and then sent in a request for a contact. I immediately received a callback from Phil Biehl, one of their car salespersons and we set up a time for me to come in the following week. He was even nice enough to call me the day before to better dial in on what time a car I was considering buying.
When I came in he let me know that the car I was considering had the price dropped on by about a $1K - it seem Enterprise tracks the recognized values of their cars and if they drop they adjust the price downwards - this makes sense in a business model where the company is seeking a defined profit percentage - think Wal-Mart and their roll-back of prices when they work out a better deal with a supplier.
I then sat with Evan Chelini, the Assistant Sales Manager, who provided me with a list of options for the purchase, including tinting the windows and a 4 year warranty plan (which I bought) and other options that I decided I didn't want - it was no pressure, and the warranty plan included a free rental car if my own vehicle had to go into the shop and as per their rental practice they would even pick me up at my house and take me to the nearest spot to pick up the rental car.
Now, here is the final thing, when you buy a car from Enterprise, you have, I believe, 7 days or a 1K miles to decide you don't want to buy the car and they only charge a $200 restocking fee - similar to when you return something at Amazon - once again, a clear indication that their business model is about maintaining and building an ongoing relationship versus a one-off economic exchange.
Well, that was my experience and I would happily buy my next car from Enterprise - that will not be, hopefully, for at least a decade and in the meantime, when I need to rent a car for a road trip (don't use your own car for a road trip people, rent a car so your own vehicle lasts longer) I'll gladly continue to do it through Enterprise. :-)
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