It's no longer right by the main entrance but it's the same great Babcock Dairy ice cream! Lots of daily flavors to choose from, I had vanilla with a rhubarb swirl. I think there's an ordering process that I failed to see until seeing some pics on Yelp:
1. Dish/cone, 2. Size, 3. Flavor
It's a University of Wisconsin tradition, and it's the best, Jerry, the best!