We were pleasantly surprised at the water softener prices. Very competitive, good deals. They offer an option to rent the equipment instead of buy. This allowed us to try it first before committing (which we did buy it a few months later). The best part is the continued support. These guys know customer service and they live it. I've rarely met a company with such dedication to their customers. They bent over backwards for us on a couple occasions. I highly recommend Rayne from North Valley!