We used to frequent this restaurant quite often when we lived in Tempe and the quality was amazing. As an American who grew up in a traditional midwest household, my tolerance for spicy food is extremely low. My husband is from India, however, and needs spice in his meals -- so this place used to be perfect for us because I could get mild dishes.
I don't know if the management has changed or what, but today when we were there we were told that all of the food is pre-made and they cannot make anything without red chili. The only option is to pour creme into a pre-made dish to try to dilute it. I have never had this happen at a restaurant before and was absolutely shocked to learn all of the food is pre-made spicy here. Cooking indian food at home and having half of a family that's indian, I know it is very simple and possible to make non-spicy food without the use of creme--it's done by not using so much red chili.
Honestly, the easy answer to appeal to more customers here is to make all food mild and add heat to it based on a customers preferences instead of making it all spicy.
So while our family all enjoyed lunch, I was not able to eat because I am 8 months pregnant and cannot have spicy food. I prefer vegetarian food and the only non-spicy veg they had was palak paneer which is full of creme.