What a terrible little operation going on here. The name of the game: Nickel and dime you until you cannot see straight. Why can't they just operate on the up and up? If you cannot compete legitimately, it's time to change your business model.
They show you all the fees and expenses on a tiny little screen. They told me $19.99 for insurance per day that includes roadside assistance. Turns out, not so much. The roadside was another $6 per day. When I needed assistance, they told me to take it to tire shop and have it checked...ON MY VACATION??? Ridiculous. Also, I paid for an intermediate car, Dodge Charger, etc. They offered me a KIA Sol. Do I want to ride around in a toaster? Do I want to be responsible for a Kia tin can? NO! Kia and Hyundai should NOT be included in upper level cars!!
I WILL NEVER, EVER use this place again. It is 95% scam and 5% legitimate. You will pay three times what you would pay elsewhere. ALSO, DO NOT RENT at the PHX airport. The 56% surcharge can be avoided at off site locations.
** update: I was offered a refund on the roadside assistance fees.