I kind of agree with Yanira. actually. Target has really upped their game lately and so usually if I need new sheets, towels, or basic kitchen items you can usually find higher quality at a lower price next door. However, for kitchen electronics BBB usually comes in a little lower in price (and has the higher end stuff like Vitamix) when you use the 20% off coupon. Also, I think its a great place to shop for Christmas gifts or stocking stuffers for the foodie in your life because they have so many little clever things that you didn't even know existed.