I have always bought running shoes based on vanity and color and have recently started running a lot more and decided it was time to get expert help, and I found it. He helped determine my stride, gait and actual shoe size (which was a whole size bigger than I have ever worn). We narrowed it down to 2 shoes and I left with my favorite of the too. He also said if after a few runs the shoes don't work for me I can bring them back and try another brand/style. Was a little more pricey than I was expecting but my body deserves it. Thanks for the great service and knowledge. I will definitely be back.