I had a great experience here.
When you decide to drop a chunk of change on a gift, you don't want to feel unsure you got something nice or paid the wrong price. I went in and told them roughly what I was looking for and my budget, and they stuck to it. They have a great selection of classic and modern pieces, Victorinox, Hamilton, Citizen, Skagen....
If you need a watch in Madison, this is the place to go.