I love the plethora of clothing that actually fits me. Its all very stylish and European in nature which is currently on trend it seems. I bought some nice slacks and stuff for work from here along with a tank to wear to the pool parties over the weekend. Just to show the spectrum. It seems like a much higher quality H&M. At the same time you do have to pay for it with a little more of the back account. It does seem like clothing that will last for a while though which I always say is a worthy investment. The staff is friendly enough, but not overly so as is the case with some stores where they work on comission (i have no idea if they do here or not). They show up at a lot of the local events (Vegas Streats is where I saw them) and they haded out gift cards with a mystery amount on them. I got 50 bucks! Very clean new store that is worth perusing if being preppy, or even laid back hipster style sounds like anything even remotly in ur wardrobe.