Its a decent New York-esque Jewish bakery. I want so badly to love it 5-star-style, but unfortunately a lot of their stuff seems to be kind of dry.
The nice part is they have free samples of just about everything, so at least you know what you're getting. And they are totally fine with you making a meal out of the samples. The service is awesome and the prices are what they should be for a bakery.
I've gone here a few times since moving to AZ and will definitely be back. Go for the rugelach or the onion rolls!