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| - For those of you who know me, I like things that are posh, swank and stylish. Who'd have ever thought that this could apply to going to the cinema? iPic really is the business class of movie going. It's like W Hotels and Virgin got together and opened a movie house.
I walked through their restaurant, Tanzy and it was dark, cozy and intimate. The lobby itself, is dark, swank and dare I say, sexy. There are a few self-service terminals and as well as a check-in desk that felt more like a concierge at a hotel. I caught a glimpse of their bar, Salt and it look just as posh.
No food this time around but my 22oz Samuel Adams from the take-away area was very reasonably priced under $10 which was a pleasant surprise given the surroundings. The folks the work that counter are very friendly and personable.
They really make for a pleasant, unique, movie-going experience. Yes, you could be paying nearly twice what you pay at AMC or Harkins (they're local...keep that in mind!) but there are so few movies out nowadays that actually compel me to go to the cinema that when I do go, why not make the night an experience.
This is actually a great venue for a date night, or a group night out with your most discerning friends. I see myself coming back for "Malificent", the next "Hunger Games" flick, and of course, the next "Hobbit" film. Go to Harkins if you're being dragged out to see the next stupid Adam Sandler movie. But for a real event, shell out the extra cash and go out of your way to come here.
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