I recently visited Surmesur while in Toronto for a wedding. I had heard from some people at the reception that they had gotten some of their shirts there and they were really happy with the fit and value so I thought I'd check it out. After getting my shirts in the mail a few days ago I'm glad I did.
The store itself is very cool. Staff was very attentive and helped guide me through the ridiculous selection of fabrics, colors, patterns, etc that they have to choose from. I really enjoyed the level of customization. More importantly the shirts, which they had shipped to my place in the states, fit perfectly and look great. Highly recommend checking it out if you get the chance.