Four of us went to the iPic theater in the Scottsdale Quarter last Sunday and saw Jumangi at the 2:30 show.
The entry and non theater areas are beautifully done and the space is very inviting.
Everyone in our group had the same complaint. The non-recliner seating in the theater is very uncomfortable. The seat backs are soft but the headrest are hard and unyielding. We all had neck pain from our heads being forced forward in an uncomfortable position.
I was at this iPic theater when it first opened and once seated I remembered the same issue I felt that time.
I've had much better seating at lower priced theaters and probably won't be going back to iPic anytime soon.