Looked around at several shops in the Valley before deciding on Golden Rule. The staff was friendly, knowledgeable, and were able to answer all my questions. All of the artists' portfolios were great but I chose Kyle Ward since his style appeared closest to my idea. I scheduled an appointment with him and told him my idea. He came up with a design that matched what I wanted and the was able to execute it flawlessly. While chatting with Kyle while I was getting inked, found out Kyle did a lot of ink on a friend of mine (all his ink looks great as well). When I get my next tattoo I will definitely come back.