LOL HYPE HYPE HYPE!!! It is not real.
I've never been one to listen to toronto blogs or "instagram foodies" in terms of deciding where to eat. This place is just your ol' typical asian soft serve ice cream. Comes in handy on a hot day but the taste isn't all there. The service here is alright, not fast but not slow. They take their time to make sure the ice cream sits perfectly on the cone.
Matcha ice cream taste - very bland on matcha, the cone is whatever
Red bean ice cream taste - this is the only thing here that brings the rating up. This is pretty unique and does have a nice red bean flavour #WhenYouCarryTheTeam
The regular ice creams are around $5, I always get that mini one- I find the regular way too big.
I also saw they have charcoal ice cream now- with gold flakes... it's almost $12!!! Let me tell you.. charcoal ice cream is not that big of a hoot. It tastes like straight vanilla. Gold flakes also have no flavour. If you're buying this, I guarantee you're only buying it to take a pic for your instagram and if you're a kind of person to splurge just to show off for social media, I feel bad for ya man. But good on Matcha for knowing the #basic clientele they have nowadays, eh? $$$ for them.
(haha I bet I just offended half of you reading this. As I always say- I never point out names, but if the shoe fits...)
All in all, Matcha needs to step up their matcha game. If you're looking for a nice matcha flavour, I'd go down to tendou and grab a cone there instead.