Love this place! My main staple for groceries. I love how much variety they have in their goods...I can always find stuff here that you can't find at other places. I used to think that TJ was very expensive until I moved to SF, then it was one of the cheapest places to shop at esp when it came to fresh groceries. Well now that I live in Vegas and I'm trying to eat a lot of organic and natural stuff I find that I can't live without TJ!! The prices of the organic fruits/veggies/eggs/beef/milk/etc is actually reasonable compared to other stores. I love how friendly all the staff are, I love their samples (they really know how to hook people), I love how much ethnic food and health food they have, I love that they bring new items in to be excited about, and I even always stock up on their nicely designed cards just in case.
I must admit that a couple times I did have bad food from here such as bad canned food, or some super horrible cheeses but that's not going to keep me from coming back.
Some items I love
-European style bread: It's main ingredient is rye instead of the traditional wheat
-Plantain chips: I use it instead of tortilla or pita chips
-Low glycemic dark chocolate with almonds
-Almond flour: for paleo baking
-Vegetarian Masala burger: So.tasty.
-Tea tree oil: bc it's miracle in a bottle
P.S. there are a lot of gluten free options at this place. You can ask them for a list, it'll be pages long